BUSRA DEMIRCI // BAY AREA, CA
I design products that empower people to focus on what matters—being human.
I'm a Design Director at Dropbox, leading design for Dash, an AI workspace built to fix how people work. I led our self-serve launch which exceeded industry standard conversion and retention by 15%, defined our multi-product strategy that makes Dropbox feel like one product suite instead of many, and pioneered our AI-era design system laying the foundation for where the brand goes next.
Before that, I was at Instagram where I shipped 12+ products across Reels, Feed, Stories, AR, and camera leading to a 240% usage increase across 2 billion users. Not a bad run.
Awards
50 Under 30: Outstanding Women in Creative and Digital
Multimedia & Interface Design Winner — International Design Awards
The UX Awards: 1st Place People’s Choice
Business Leader of the Year — Boca Raton
Speaking
Innovation is Dead — Digital Design Days
Responsible Design Matters — Layers at WWDC
The Power of Human Centered Design — 500 Startups
Microinteractions — Idfive
Education
MS — Interaction Design, Information Architecture
University of Baltimore
BS — Computer Science, Management Information Systems, Business Marketing
Florida Atlantic University