BUSRA DEMIRCI // BAY AREA, CA

I design products that empower people to focus on what matters—being human.

I'm a Design Director at Dropbox, leading design for Dash, an AI workspace built to fix how people work. I led our self-serve launch which exceeded industry standard conversion and retention by 15%, defined our multi-product strategy that makes Dropbox feel like one product suite instead of many, and pioneered our AI-era design system laying the foundation for where the brand goes next.

Before that, I was at Instagram where I shipped 12+ products across Reels, Feed, Stories, AR, and camera leading to a 240% usage increase across 2 billion users. Not a bad run.

SELECTED WORK

SELECTED WORK ↓

Dropbox

2025 — NOW

Instagram

2020 — 2025

Airbnb

2019 — 2020

Fantasy

2018 — 2019

NASA

2018 — 2019

Mod Med

2014 — 2018

Product suite ↗

Patient Kiosk ↗

Telemedicine (NDA)

AI tools (NDA)

Awards

Speaking

Education

MS — Interaction Design, Information Architecture
University of Baltimore

BS — Computer Science, Management Information Systems, Business Marketing
Florida Atlantic University

BUSRA DEMIRCI

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BUSRA DEMIRCI //